1400 Monroe

 

Role: Content Strategist

 

Team: Otherwise Incorporated

My team at Otherwise was tasked with building the brand for 1400 Monroe, a new condominium development in Chicago’s West Loop. Starting with a brand strategy, we dove into naming, branding and collateral execution, which included a website, a billboard, direct mail and a collateral kit.

© 2019 by Abby Brown​

Chicago, IL